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Traditional TV Networks vs Streaming Platforms: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear TV networks have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast s